37- Business designers' view on design research

What this episode covers

Trent and Alen discuss the importance of design research and desktop research from the perspective of business designers. In this episode, we are covering: conducting looking-ins (internal interviews) and looking-outs (customers and outside stakeholders), doing desktop research (analyzing industry and competitors), using data, and much more!

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This episode is 46 minutes long.

When was this d.MBA episode published?

This episode was published on September 24, 2019.

What is this episode about?

Trent and Alen discuss the importance of design research and desktop research from the perspective of business designers. In this episode, we are covering: conducting looking-ins (internal interviews) and looking-outs (customers and outside...

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