37. Do you really know your donors?

Do you really know your donors? I know you’re thinking, Monica, of course, I do! But do you really know them, besides a few bits of geographical information you have stored in some database somewhere? I want to help you understand whether you really know your donors, why it matters that you understand them, what you need to know about them, and ways you can reconnect with them if, on the off chance, it turns out you really don't know him as well as you thought you did.  For a nicely formatted blog post covering this podcast, check out our website:https://mayecreate.com/blog/do-you-really-know-your-donors/