#37 - FRANKIE RUSSO | Living Without Pretense - Best Selling Author of "Breaking Why"

In this episode, we sit down and speak to Frankie Russo. On top of being a serial entrepreneur and investor, Frankie is a father and step-father. We cover a wide range of topics in this episode to include his professional career, being a father, living authentically, and mental health (overcoming addiction, therapy, counseling, etc.) Learn more about Frankie at https://www.frankierusso.com/ As an expert in Innovation and change management, Frankie Russo has helped hundreds of people ignite innovation and transform into authentic leaders at the four organizations he has led, authored two bestselling books, and achieved 60X growth with his tech company in three years [Inc. 500]. Since 2005, Frankie Russo has been building the Russo Capital portfolio of companies throughout multiple industries, including technology, advertising, marketing, music, automotive, agriculture, publishing, and finance. The companies he has invested in have offices in the USA and India and serve 121 US Markets. Russo and his team have led 2 of his companies to become some of America's fastest-growing, privately owned organizations for 8 years in a row [Potenza Inc. – Inc. 5000 in 2014, 2015, 2016, 2017, 2018, 2019 | 360ia – Inc. 500 in 2019, 2020, 2021]. In 2017, his company became one of the top 50 companies in southwest Louisiana. Russo was named ABIZ Entrepreneur of the Year in 2011, Top 20 Under 40 Honoree by The Daily Advertiser in 2014, and Founders to Watch in 2019 by Startup Weekly. In addition, he has been featured in several media outlets, including Forbes, Entrepreneur, Times, and Inc. He has also earned many Addy and Telly awards for his work at Potenza Inc. The Art of WHY (2016), Russo's first book, was on Amazon's best seller list in the self-help category, and has been readapted and expanded into his second book: the rules-defying Breaking WHY (2022). He currently conducts a series of book tours and talks around the country to help his audience Soar through seismic shifts and uncertainty. Frankie's highest calling is his family, and he happily lives with his wife and six children in Louisiana. Organizations that Russo has collaborated with who have embraced authentic leadership were able to adapt and innovate through massive change. In his latest talk, “Soaring Seismic Shifts,” Russo shares the five critical unlocks for thriving in the face of unprecedented change by leading with authenticity.