#37 · Gewinntreiber Preis: Das Einmaleins erfolgreicher Preisgestaltung

from GLASKLAR · Der Marketing & Sales Podcast · host Tobias Gläser & Ralph Müller

Product, Price, Place, Promotion, das sind die 4Ps des erfolgreichen Marketing-Mixes. Der Preis ist das Scharnier der Ökonomie. Wer kauft und warum? Premium oder Budget? Was ist unsere Preispolitik? Wie verhalten sich Angebot, Nachfrage und Preis, wenn ich an einer Stellschraube etwas verändere? Reden wir über das, was zu häufig selbstverständlich scheint.

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This episode is 23 minutes long.

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This episode was published on March 10, 2023.

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