37 | ⚖️ Growth vs. Profitability: Real Talk on Startup Strategy and Investor Expectations 💡📉📈 with Jennifer Krusius (ABS Capital, Columbia Capital, Vivacity)

Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber. In this episode of Good Revenue, host Neeta Bidwai and Jennifer cover:- Her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. - Her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. - Customer insights, market dynamics, and the fine balance between conviction and adaptability. - The evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and vital advice for founders on navigating these changes. - Her passion for fostering diversity in the investment landscape.- The significance of good data and customer-centric approaches on high-performing companies._Where to find Jennifer:https://www.linkedin.com/in/jennifer-lee-krusius-8069661/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:35 Jennifer's Journey with Vivacity03:46 The Art of Pivoting in Startups06:19 Balancing Growth and Profitability10:41 Adapting to Market Changes16:25 Investor Perspectives on Scaling33:02 Diversity in Investment35:35 Advice for Aspiring Investors37:35 Conclusion and Key Takeaways_Referenced:• ABS Capital: https://abscapital.com • Columbia Capital: https://colcap.com/  • Uber: www.uber.com• Vivacity: https://vivacitygroup.com/FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.