37 - He Lost His Company, Then CAME BACK to Build Another Leading Consulting Firm episode artwork

EPISODE · Aug 22, 2025 · 39 MIN

37 - He Lost His Company, Then CAME BACK to Build Another Leading Consulting Firm

from The Growth and Influence Podcast · host Andrew Schultz

Chris Carter lost an SAP partner company and was ready to call it quits. After having to lay off his entire staff... And watch what he had worked so hard to build go up in smoke when one customer made a bad decision...He didn't know if the business was for him. But he came back - mostly because SAP leadership wanted him back in their partner channel. Today, he leads one of SAP's premier consulting partner companies, Approyo, and has pipeline producing partnerships that most channel partners would give their right arm for. How did he come back from his crushing loss? What does he have to say about AI in tech partner channels and how it's going to transform the business of consulting? Listen now to find out. Consulting firms and ISVs operating in large tech ecosystems: Do You Have the Right Strategies and Systems in Place to Generate Consistent, Qualified Pipeline? Find out here: https://getprofitautomation.com/obrb

Chris Carter lost an SAP partner company and was ready to call it quits. After having to lay off his entire staff... And watch what he had worked so hard to build go up in smoke when one customer made a bad decision...He didn't know if the business was for him. But he came back - mostly because SAP leadership wanted him back in their partner channel. Today, he leads one of SAP's premier consulting partner companies, Approyo, and has pipeline producing partnerships that most channel partners would give their right arm for. How did he come back from his crushing loss? What does he have to say about AI in tech partner channels and how it's going to transform the business of consulting? Listen now to find out. Consulting firms and ISVs operating in large tech ecosystems: Do You Have the Right Strategies and Systems in Place to Generate Consistent, Qualified Pipeline? Find out here: https://getprofitautomation.com/obrb

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37 - He Lost His Company, Then CAME BACK to Build Another Leading Consulting Firm

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This episode was published on August 22, 2025.

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Chris Carter lost an SAP partner company and was ready to call it quits. After having to lay off his entire staff... And watch what he had worked so hard to build go up in smoke when one customer made a bad decision...He didn't know if the business...

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