#37 How Fionn MacCullagh Scaled Tailormade to 850 Clients

In this episode, Fionn MacCullagh shares how Tailormade Coaching scaled to 8 locations and more than 850 clients by simplifying its offer, raising prices, systemising referrals and obsessing over retention.You’ll learn:Why Tailormade sells one simple membership instead of multiple packagesHow the “Committed Club” improves attendance and reduces churnThe pricing mistake that cost years of profitHow Fionn handled a price increase that led to a 27% member lossThe referral system that rewards both the client and their friendWhy flyer drops still outperform many modern marketing tacticsFind out more about Fionn:Instagram: https://www.instagram.com/fionnmaccullagh/His gym: https://www.instagram.com/tailormade_coaching/