#37: How to Fight Friction & Become a Passion Brand with Jeff Rosenblum, Author and Marketing Expert

Jeff Rosenblum is an author, documentary filmmaker, and the founder of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, and Capital One, just to name a few. Jeff is widely regarded as one of the leading innovators in the field of digital marketing. His latest book, Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.  Jeff further explored these themes as the co-writer and director of a groundbreaking documentary, The Naked Brand, which speculates about the future of the advertising industry and argues that corporations have the opportunity to use their influence to save the planet. In this live discussion with IVY’s co-founder, Beri Meric, Jeff discusses what it takes to become a ‘passion brand’ and assess friction in every aspect of business and leadership. Please enjoy our conversation with Jeff Rosenblum.  -- This episode of the IVY Podcast is brought to you by Eight, maker of the Eight Smart Bed. The Eight Smart Bed is a four layer high-density foam mattress paired with a smart cover that goes on the mattress just like a fitted sheet. This nearly invisible technology layer has multiple sensors that measure the quality of your sleep and deliver a daily sleep report each morning through the Eight app. The Eight cover also has a bed warming feature that warms each side of the bed individually to accommodate different sleeping temperatures. And Eight connects to almost any wifi enabled device in your house. Coffee makers, blinds, smart lights, did we mention bed warming? IVY Podcast listeners get $100 off any mattress purchase by entering the promo code IVY at checkout — visit www.eightsleep.com/ivy to start sleeping smarter today!