#37: Konsumentenpsychologie & Customer Loyalty

What this episode covers

In Episode #37 des Loyalty Talk Podcast ist Pia Jochem bei mir zu Gast. Pia ist Psychologin und CRM & E-Mail Marketing Spezialistin bei der Saphiron GmbH. Sie berät Unternehmen bei der praktischen Anwendung von Konsumentenpsychologie für das Marketing. Im Loyalty Talk sprechen wir unter anderem über die Relevanz der Konsumentenpsychologie für das Marketing und wie Unternehmen mithilfe von psychologischen Strategien bessere Beziehungen zu Kunden schaffen und erhalten können. Pia erzählt zudem, welche Fehler Unternehmen in der praktischen Anwendung machen und welches noch ungenutzte Potentiale der Konsumentenpsychologie für das Marketing sind. Weiterführende Links: Saphiron: www.saphiron.de Pia Jochem auf LinkedIn: https://www.linkedin.com/in/pia-jochem Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Robert Cialdini; Influence: https://amzn.eu/d/hqdHCRG Daniel Kahnemann; Schnelles Denken, langsames Denken: https://amzn.eu/d/gd90HQK Georg Felser; Werbe- und Konsumentenpsychologie: https://amzn.eu/d/boUzXw0 Nir Eyal; Hooked: https://amzn.eu/d/5NvQgok James Clear; Atomic Habits: https://amzn.eu/d/3aAYKSO Growth Design: https://growth.design Psychology of Ads: https://www.psychologyofads.com Why We Buy: https://customercamp.co/wwbnews Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 56 minutes long.

When was this Loyalty Talk episode published?

This episode was published on October 15, 2024.

What is this episode about?

In Episode #37 des Loyalty Talk Podcast ist Pia Jochem bei mir zu Gast. Pia ist Psychologin und CRM & E-Mail Marketing Spezialistin bei der Saphiron GmbH. Sie berät Unternehmen bei der praktischen Anwendung von Konsumentenpsychologie für das...

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