37: Listen to Richard Chataway reveal a great Behavioural Science idea from Norwich City F.C.

We’ve laid an intricate trap of clever beer and wine based nudges this week to catch Richard Chataway, Vice President of the BVA Nudge Unit UK, founder of the Communication Science Group (CSG) and quite simply one of the most talented behavioural science practitioners in the world.  He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and how it can help in the Coronavirus crisis, the writing of his new book ‘The Behaviour Business’, his past roles for the UK and Australian governments, ethical issues around nudging and tonnes more interesting stuff. And his passion for Ipswich Town. Go listen now and discover why stellar brands like IKEA, Google, Sainsbury’s and Starbucks have looked to him for behavioural science guidance./////Follow Richard on LinkedIn.And on Twitter.Here is the Communication Science Group’s website.And the BVA Nudge Unit website.Here is his book, The Behaviour Business.And the associated podcast.Book Recommendations: Drunk Tank Pink by Adam Alter  Predictably Irrational by Dan Ariely  Decoded by Phil Barden  The Art of Choosing by Sheena Iyengar  Thinking Fast and Slow by Daniel Kahneman  Where Did It All Go Wrong by Eaon Pritchard The Choice Factory by Richard Shotton  Alchemy by Rory Sutherland/////