37. Live Life Feet First | Steven Sashen

“Human beings have been making footwear and wearing footwear for 99.9% of human history,” explains Steven Sashen, CEO of Xero Shoes. A long-time entrepreneur, Steven has never had a traditional job. After realizing he had a form problem after taking off his shoes, Steven made his own sandals, leading him to start his next venture, Xero Shoes.    For the past fifty years, the footwear industry has misled the public that there’s something wrong with our feet. These businesses are selling false outcomes to their customer base by convincing people they need arch support and cushioning to keep their feet uninjured. Our feet’s job is to gain a sense of the world around us, so natural movement footwear, like Xero shoes, is a more legitimate, performance-driven fit.   Although we’re used to wearing traditional shoes, sometimes it’s better to live life feet first. Learn more about the minimalist barefoot approach, the lies of the footwear industry, and Steven’s entrepreneurial journey.   Quotes • “Human beings have been making footwear and wearing footwear for 99.9% of human history.” (4:28-4:34 | Steven) • “There's a value for just wearing our shoes for everything else you're doing.” (9:08-9:11 | Steven) • “There's no reason to have another shoe company in the world. There's enough of them unless your shoe changes people's lives.” (29:36-29:40 | Steven) • “People put on our shoes, and they have these life-changing experiences and don't want to go back.” (32:40-32:45 | Steven)  • “Why are you listening to these big footwear brands telling you to need to put your foot in a shoe that doesn't let it move or bend and flex and feel.” (43:45-43:53 | Steven)    Links   Connect with Steven Sashen: Website | https://xeroshoes.com/about-us/ Website | https://xeroshoes.com/ Instagram | https://www.instagram.com/xeroshoes/ Facebook | https://www.facebook.com/xeroshoes Connect with Physio Room:  Website | ​​https://physioroomco.com/  Instagram | https://www.instagram.com/physioroomco/ Facebook | https://www.facebook.com/physioroomco Andrew’s Personal Instagram | https://www.instagram.com/dr.andrewfix/  Andrew’s Personal Facebook | https://www.facebook.com/andrew.fix.9/   Podcast production and show notes provided by HiveCast.fm