37% of Consumers Have Already Moved On – Is Your Attribution Strategy Ready?

AI-powered discovery is changing how consumers find businesses, and 37% are already starting their searches with AI tools rather than traditional search engines. But as ChatGPT ads emerge as a new marketing channel, most businesses still can't measure whether they're working.CallRail's Chief Product Officer Ryan Johnson joins CX Today to discuss the company's new attribution solution for ChatGPT ads, what early lead quality data is revealing, and why SMBs and agencies can't afford to treat AI advertising as just another channel.Ryan draws on lessons from the early days of social media advertising to explain what's coming, and what smart marketers should be doing right now to build the attribution foundation they'll need.