37: RULE #1 - They Come To YOU...

My name is Steve Larson and welcome to Secret MLM Hacks Radio. I'm a goofball at heart. I'm a kid at heart and I will always be that way. Hey, hope you guys are doing fantastic. Hope you're crushing the week. Hope everything is going great for you right now. Hey, so I just finished something and I think you'll be interested in. I have talked about it previously in a previous episode. I wanted to tell you that my version of it is done and it's exciting. It's so cool. I am not here to pitch anyone. That's not the purpose of this podcast. The purpose of this podcast is for me to show you what I've been doing so you can do it in your own; your own MLM. If you want to join, awesome. If you wanna stay in what you're doing, awesome. I don't care. I'm just bringing that because it's an elephant in the room sometimes when you're talking to other MLM-ers so I'm just bringing it up. I don't care whether or not you join. This is not a pitch fest. What this is, is it's me feeling a slight obligation to showing you what it is that I've been doing for the last little while, because it's working very well. So, that's what this whole thing is about. What I wanted to show you is how I get people to apply to join my down line. You should have little bombs dropping in your head right now. This is insane. In other coaching programs ... Like I have other coaching programs that I do, you know, that I charge money for to look at people's internet sales funnels. Right? The way that they sell stuff. I go through and I critique them with them. There's so many requests I have now to build them, that I actually don't. I just go for straight coaching and I teach people. It's been a lot of fun. I've had a lot of great success stories, helped a lot of businesses. It's been great. I'm also, what's called, a 'two comma club' coach. Two commas meaning million dollars. Meaning I coach people how to go from zero to seven figures. It's a lot of fun. This is a strategy that we use in many different scenarios, in many different industries. Okay? The strategy is that you, rather than go to somebody ... Yeah, okay. We'll go it this way. Rather than go to somebody and say, "Hey, will you buy my thing?" Instead, what we get people to do is we get people to turn and ask us to buy it from us by applying to buy it. Does that make sense? It's the craziest thing. It flips the entire sale on the head. It keeps you from begging people to ... Anyway. There are many people using this right now that are making many millions of dollars per year using it. It's crazy. It's amazing what it does for people. Here's how it works. Let's think about this with MLM. Let's say that you go and you are teaching people all about your MLM and it's awesome. You get down to that really awkward point where you start to transition into pitching. You know, it's the spot where everyone gets awkward in usually. You start pitching people to join your down line. What are you doing? You are asking people to do something they were not thinking about doing that day. Now that's fine. That works. That was my job at door to door sales. When you do that to someone like a friend or a family member, that's when crap gets awkward because they were not inviting you to pitch them. Does that make sense? That's why it gets weird. That's why it gets weird. It's a status protection play. They wanna make sure they're protecting their own status. And again, not in a bad way as in like, "Oh I'm so good," or whatever, but that's not it at all. They're just trying to make sure their own status is covered because they're like, "I don't know. Can you handle this? Have you been doing well? Am I your first person? Has other people joined? What's the comp plan like? How many people do I have to recruit to actually make a difference in my income?" You know what I mean? Those are all the fear questions that pop up inside someone's head when you start to pitch them. So what we do is I flip it. We turn it on its head and instead of you going to them and saying, "Hey ... Instead of you going to them and saying, "Hey join my thing," instead what we do is we flip it and we say, "Why should I let you join my thing?" What? It's crazy, but that's how it works. So we switch the whole thing and say, "Why should we let you into our world?" Basically it's hilarious that it works because you're saying, "Why should I let you pay me your money," but it works. It works very well. If someone has to apply for something ... You do the same thing if you go to college. Right? If you went to college, it's ... When I went to college I paid to apply to pay them tuition. Same concept. How do you get someone to do that, because that's kind of intense? So the way that we do it ... Now this is usually really cold traffic, like someone who has no idea who you are, usually that doesn't work very well for them. You gotta have things before they apply for you, you know apply to you, in order to kind of warm them up so that they answer the other questions, which is like, "Who are yeah?" You know. "Do I trust you? Do you seem shady?" You know what I mean? They wanna see who you are. So I use this funnel, the sales funnel, this application funnel. I use it online mostly to my hot and my warm traffic list. Now you guys all have hot and warm markets that's ... and you all have hot and warm traffic and you know usually in the form of family members and friends. I don't pitch family members and friends. You know most of them don't even know that I'm doing this. Only the people that have asked, right, know that I'm doing this stuff. Or people who've ... Family, immediate or extended, who've stumbled on my podcast will talk to me about that kind of stuff, but I don't tell any of them about it. None of them have any idea what I do. None of them. They don't know at all what I do, and I do that on purpose, because the first time I join and MLM they all knew, because I was that guy and I hated that. I was becoming that guy at family reunions and stuff. So what I do is I first go get results for somebody else. That's huge. That might mean that you go work for free. In fact, it probably will. If you've never gotten results for someone else before ever, you're gonna have some issues. Okay? Then what I do is I document those stories of those individual people and I litter those video testimonials all over the front page and I tell what's called my origin story. My origin story is all about me telling the story about how I got into the thing I'm doing. "Steve Larson, how did you get into this MLM thing?" Well and I've told you that before. There's a reason that was my episode number 1, 2, 3, 4, and 5. I went through five different stories that I went through to help you continue to break and rebuild your own belief patterns about MLM. Those stories were very crafted very on purpose; those first five episodes of this podcast. Those are the stories that I tell when I'm in my application funnel. Does that make sense? That's the very first thing. So first, there's the story of me. You know I'm telling people, "Hey look, you know here's how to get into this thing and why I'm so passionate about it." It has to be highly emotional. Not that you're trying to trick people or be sneaky or whatever it is, but have you ever been in a movie and you walked out and thought "That was a dumb movie." That's because there's no emotion. There's no conflict. It was all action. There's no ups and downs, pauses, and speed forwards. There's none of that stuff. There's an art to storytelling, so figure out how to tell your story. Why are you doing MLM? Ask yourself that. Why are you doing this? Do you wanna be doing it? Someone pull you into it? You trying to make passive income? What is it? After you figure out what the reason is, what's the real reason? Dive deeper. Does that make sense? So, that's the first ... it's a video of me...