37: Secrets to Skyrocket Your Paid Social Media ROI

With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands. A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically? To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands. Connect with Omnilab: www.omnilabconsulting.com "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io