37 Selling a Property? Before You Choose a Real Estate Agent, Listen to This

Selling a property is one of the biggest financial decisions most of us will ever make, It's one of those things that most people will only do a handful of times in their lifetime. In this episode of Her Money Matters, Naomi is joined by Neville Katz, Founder of Katz Vendor Advocates, to unpack a role many sellers don’t even realise exists — the Vendor Advocate. Neville is the podcast’s first ever male guest (a milestone in itself), and his insights are grounded, practical, and refreshingly clear. Together, they explore what actually happens behind the scenes of a property sale, where sellers commonly lose money or confidence, and how having the right support can completely change the outcome. In this episode, we cover: What a vendor advocate does, and who they work for Why choosing an agent is one of the most critical decisions in the sale process The four pillars of Neville’s vendor advocacy service: Agent selection and market review Closing in on the right buyer Negotiation strategies — knowing when to hold and when to fold Managing the sale, contracts and settlement logistics The most common mistakes sellers make — and how to avoid them Why engaging support early leads to better outcomes and less stress The surprising truth about cost — and why using a vendor advocate doesn’t usually cost the seller anything directly This episode is essential listening for anyone who is thinking about selling in the next few years, as well as those supporting parents, friends or family through a property transition.   If selling a property is on your radar, this is the conversation to hear before you choose an agent.