37: The 3 C’s for Winning Brands with Trading Technologies CMO, Brian Mehta

from The LeaderShifter Show · host The LeaderShift Project

Today, I’m joined by a forward-thinking CMO for an interesting discussion of Culture = Brand and vice versa. After a successful career at Motorola and other B2C telecos, Brian Mehta joined Trading Technologies to help SHIFT the brand and strategic direction of this B2B company in need of reinvention. Our discussion ranges from formulating a… The post 37: The 3 C’s for Winning Brands with Trading Technologies CMO, Brian Mehta appeared first on The LeaderShift Project.

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This episode was published on October 30, 2019.

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