37) The Complexities of Being a Sustainable Influencer or Creator

Is it possible to preach the values of sustainability while still promoting consumption?This is the question posed by a recent article in The New York Times titled, "The Moral Quandary of ‘Slow Fashion’ Influencers". The piece explored what it is like navigating the nuanced world of working with brands — and making a living — while also advocating for sustainability and reduced consumption.And a lot of what was in this article and what some of the creators said in this piece really resonated with me. Being an influencer or creator in the sustainability space comes with a lot of complexities and challenges, and my personal journey is no exception.In today’s solo episode, I will be talking about how I navigate balancing my values while sustaining a media platform and business. I'll be talking about:The balancing act of working with brands while sustaining my values of minimalism, slow fashion, and conscious consumption;How to provide more value to brands beyond promoting their products;Diversifying income streams and platforms to not be overly dependent on social media or advertising;Creating content that’s meaningful, educational, and one that drives change without being caught up in the numbers games;Dealing with negative comments on social media and talking about challenging (sometimes controversial) topics while setting boundaries;And more.This is a bit of a different topic than usual, but I think it's an important one. And I hope that this episode will be useful for any of my fellow creators or entrepreneurs out there.If you know someone else who would find this content helpful, grab the share link in your favorite podcast app for this episode, and send it their way. If you want personalized advice, learn more about my creator consulting services. FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/sustainable-influencer-challenges/ CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterestYouTube SUBSCRIBE TO THE CONSCIOUS EDIThttps://www.consciouslifeandstyle.com/edit CREATOR CONSULTING SERVICES:https://www.consciouslifeandstyle.com/contact/consulting-services/