37. The Great AI Workplace Experiment with Iavor Bojinov

Harvard professor Iavor Bojinov joins the show to discuss how businesses should experiment to learn how AI can best support their efforts. The conversation also touches on how AI models are developed, the importance of trust, and the fundamental shift in marketers' roles in the AI era. Iavor is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab. Iavor's favorite coffee spot in Boston is Intelligentsia. His recommended read is Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim Lakhani. Connect with Iavor Bojinov on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.