#37 - To niche or not to niche as a small business?

Whether to niche or not as a business who is marketing online, is one of the questions I get asked the most! It's come up for me tons over the last 12 years and in this episode, I talk through my reflections, the pros & cons of niche-ing and what strategy I think works best for solopreneurs and small business owners, building their brands/businesses online... ***** Like what you hear? Don't miss a single episode, subscribe to the podcast today. ***** Fancy a freebie? Grab your New Year Solopreneur Success Bundle here: www.holly-wood.co.uk/new-year-bundle/ Buy your flourish deck of cards: www.holly-wood.co.uk/flourish-prompt-cards/ For my picks of business and personal development books, head here: www.amazon.co.uk/shop/_hollygoeslightly Facebook more your thing? Come join my free facebook group: www.facebook.com/groups/4533668186707012 ***** To work with me: www.holly-wood.co.uk/ ***** OTHER WAYS TO CONNECT: instagram.com/_hollygoeslightly twitter.com/hollynicol pinterest.co.uk/HollyWoodFlourish/ linkedin.com/in/hollynicol/