EPISODE · Sep 12, 2016 · 1H 6M

37 - What's In A Name? How We Name Things.

from Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

In his famous play, Romeo and Juliet, Shakespeare famously asked "What's in a name? That which we call a rose, by any other name would smell as sweet." But in this episode, your hosts Suzi Dafnis and Michelle Falzon share why choosing the right name – whether it's for your business or your lead magnet; your course or your new 7 step process – is so important. Get this wrong and you could be sabotaging your success before you even get started, but get your naming right and you could be fast-tracking your results. Includes BONUS How to Name Things Checklist - free download.

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This episode was published on September 12, 2016.

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