37. Why a Chief Revenue Officer is Indispensable

What this episode covers

The Chief Revenue Officer (CRO) role will soon become commonplace in the tech industry. What is a CRO’s role, and why are they so vital to tech companies today? To answer these questions, Thomas talks to Steve Frost, TSIA’s VP and Managing Director of Revenue Research and Advisory, about what an effective CRO does, as well as our new research area, CRO Council.

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Frequently Asked Questions

How long is this episode of TECHtonic: Trends in Technology and Services?

This episode is 30 minutes long.

When was this TECHtonic: Trends in Technology and Services episode published?

This episode was published on October 14, 2022.

What is this episode about?

The Chief Revenue Officer (CRO) role will soon become commonplace in the tech industry. What is a CRO’s role, and why are they so vital to tech companies today? To answer these questions, Thomas talks to Steve Frost, TSIA’s VP and Managing Director...

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