EPISODE · Oct 14, 2022 · 30 MIN
37. Why a Chief Revenue Officer is Indispensable
from TECHtonic: Trends in Technology and Services
The Chief Revenue Officer (CRO) role will soon become commonplace in the tech industry. What is a CRO’s role, and why are they so vital to tech companies today? To answer these questions, Thomas talks to Steve Frost, TSIA’s VP and Managing Director of Revenue Research and Advisory, about what an effective CRO does, as well as our new research area, CRO Council.
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37. Why a Chief Revenue Officer is Indispensable
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