#37 Why Perspective Shapes Strategy - with Prof Bob de Wit

Strategy is often presented as a search for the “right” answer. But according to Prof Bob de Wit, strategic problems are not puzzles to be solved; they are paradoxes to be navigated. In this episode, I speak with Prof de Wit about why perspective lies at the heart of strategic choice. He is one of the world’s leading strategy thinkers and author of Strategy: An International Perspective (now in its eighth edition, used in over 75 countries). Drawing on decades of research and teaching, Prof De Wit explains why leaders routinely talk past one another, how competing strategic logics create blind spots, and why becoming aware of your own perspective is the first step toward better strategy. We explore: Why strategic problems have no single “right” answer. How leaders can identify and overcome their own blind spots. The tension between competing strategic perspectives (inside-out vs. outside-in, evolution vs. revolution, control vs. adaptation). Why the digital age is reshaping not just business models - but professions, governance, and society itself. What “Society 4.0” means for leaders navigating AI and global power shifts. Prof. De Wit argues that strategy is ultimately about making conscious choices between competing logics - not applying universal formulas. In an era defined by AI, platform power, and accelerating change, that awareness becomes even more critical. For leaders, academics, and strategists alike, this conversation is a reminder that the quality of your strategy depends on the clarity of your perspective. Final note: If you found this conversation valuable, please share it with your network or leave a rating wherever you listen to podcasts, it really helps grow the conversation. Disclaimer: The views expressed in this podcast are for informational and discussion purposes only and do not constitute financial, investment, or professional advice. Listeners should consult a qualified advisor before making any business or investment decisions.