37 | Why the Same Pattern Keeps Showing Up: Let This Be The Year It Finally Shifts with Amber Annette

This week’s episode is a little different.Instead of hosting or coaching, I’m on the other side of the mic in a deep, honest conversation with my friend and colleague, Amber Annette, on her podcast The Business Psychic Podcast.Amber and I have known each other for years, and this conversation feels far less like an interview and much more like two practitioners pulling back the curtain on the patterns we see over and over again in our own lives and in the lives of the people we support.We talk about why fresh starts so often don’t stick, and why the same patterns can keep resurfacing even after years of personal growth, therapy, strategy, and “doing the work.”A big theme throughout this episode is reframing self-sabotage. Not as something you’re doing wrong, but as something that once helped you stay safe. We explore how many of the behaviors people want to eliminate, procrastination, overthinking, avoidance, perfectionism, staying small, are actually protective responses rooted in early experiences.I share my own journey into hypnotherapy, what shifted for me personally after years of traditional talk therapy, and why working at the subconscious level creates change that feels lighter, faster, and more sustainable.Amber and I also talk about:Why insight and awareness alone don’t always lead to lasting changeHow beliefs formed early in life quietly shape the way we show up in business and relationshipsThe difference between self-sabotage and self-protectionWhy trying harder can actually keep you stuckWhat it looks like when a belief has truly been rewiredHow nervous system safety creates ease, clarity, and momentumThis conversation is especially for you if you’ve ever thought, “I’ve done so much inner work… why am I still struggling with this same pattern?”Nothing is wrong with you. You’re just running old programming that hasn’t been updated yet, and that can change.Resources & Links:Listen to more from Amber: The Business Psychic PodcastConnect with Amber: https://amberannette.comWant to work together 1:1? Click here to schedule your Connection CallLearn more or apply to be coached on the podcast: shiftyourstorypodcast.comConnect with me on Instagram & FacebookYour Next Steps:If this episode resonated, I’d love for you to subscribe, rate, and leave a review.And if someone came to mind while listening, someone who keeps starting over, repeating the same patterns, or wondering why change hasn’t stuck yet, share this episode with them.Sometimes the most powerful shift is realizing that you’re not doing something wrong. You’ve been protecting yourself, and when safety comes first, real change becomes possible.🎙️ The Shift Your Story Podcast© 2026 Ally Rose | All Rights Reserved💌 Contact: [email protected]✨ Want to be coached on the podcast? Apply here🫶🏾 Let’s connect:Instagram | Facebook | WebsiteDisclaimer:The information shared on this podcast is for educational and informational purposes only. It is not intended to diagnose, treat, or cure any condition, nor does it constitute a therapeutic relationship. All views expressed are my own. You should always consult with your own medical, mental health, legal, and financial professionals before making any decisions.