37. Women in AI: Claire Roberts' Vision for Building a Purpose-Driven Tech Future

In this episode of The Business of AI: Women in AI Special, Zahra Shah, Chair of the UKAI Women in AI Working Group, speaks with Claire Roberts, founder of the AI consultancy ForAllF5 and long-time technology leader. Claire reflects on her 25-year career in digital transformation, from leading global programmes at ARM to launching her own purpose-driven business, and shares how her passion for ethical AI, team culture, and inclusion has shaped her journey. She discusses how embracing AI as a 'superpower' can empower small teams, drive innovation, and build confidence in new technologies.The conversation explores how organisations can create psychologically safe environments for AI adoption, the balance between profit and purpose in entrepreneurship, and the urgent need to rebuild diversity within the tech and AI sectors. Claire introduces her concept of 'AI30', a campaign to ensure women make up at least 30% of the AI workforce, and calls for more inclusive, transparent, and values-led innovation. As she explains, building responsible AI starts with everyday choices: how we use, question, and shape the tools in front of us.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co