370: Why I Shut Down a 10K-Member Facebook Group

I want to take this opportunity to talk about a big decision we made recently to shut down and archive our 10,000-member STC Facebook group. In this session, I intend to pull back the curtain and give an authentic glimpse into the thought process and motives behind this move. In early August, about a month ago, we made this decision concerning our Facebook group that has been in existence since 2015. I never expected the group to grow as it did, and it required a great deal of time and energy to maintain the group at a high level of engagement. The reality is that decisions like this are multi-layered and complex. Join me in this episode as I discuss the factors in this decision. You’ll Learn:The six major considerations in making this decision:The impending season of caregiving for aging parents and the role of business in my family lifeMy original goal for STC and my changing definition of success (“Do I want the successful version of this?”)The sustainable cadence and level of social engagement I’ve found with the STC podcast, YouTube, and the STC newsletterManaging a large Facebook community takes a lot of emotional bandwidth and leadership.The realization that I can’t be everywhere on social media and need to “do less but in a better way”My manageable strategy and goals for social media posts on discovery platforms and relationship-deepening platformsI’m still alive, well, and active on social media! Please find me on YouTube and LinkedIn!Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.