371: Building a Systems-Driven Business with David Jenyns episode artwork

EPISODE · Oct 16, 2025 · 30 MIN

371: Building a Systems-Driven Business with David Jenyns

from Profit by Design

Today’s episode is all about systems, and not just systems, but identifying who on your team can support you in getting systems in place. Hint: you, the business owner, don’t need to do it; you need a “systems champion.” Dr. Sabrina Starling hosts her friend and colleague, David Jenyns, for today’s discussion. This is David’s fourth time on Profit by Design, and we are always thrilled to hear his practical wisdom for small business owners. Join us!David Jenyns is an experienced entrepreneur who sold the Melbourne Cricket Grounds in his early 20s and founded Melbourne SEO Services. He systematized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today, he supports a growing community of certified Systemologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the daily operations of their businesses. He is the author of SYSTEMology and Systems Champion. The entire scope of David’s work aligns seamlessly with our philosophy that your sustainably profitable business should support your life and free up your time—-and systems are the biggest key to making that happen. Profit by Design is a Tap the Potential production. Show Highlights:Business owners in a changing landscape with new technologiesHuge effects from the arrival of ChatGPT Leveraging AI and becoming more efficient with our timeThe need for systems, ”documented habits”Systems focusing on “the sweet spot” of your businessOne of the most important roles in your business: a systems championDavid’s process of collecting and analyzing data and patterns for his second book, with the help of AISecret sauce? Combining AI with strategy and systems.Key characteristics of systems championsAI tools have put things within reach for even junior team membersThe career path in your business for a systems championAn overview of David’s second book, Systems Champion (a playbook for a systems champion to follow)Two key pieces to getting your life back from a growing business: hiring A-players and putting systems in placeThe key results to be expected from a systems-driven businessResources:Connect with David Jenyns: Website, LinkedIn, SYSTEMology book, and Systems Champion bookJoin our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

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371: Building a Systems-Driven Business with David Jenyns

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This episode is 30 minutes long.

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This episode was published on October 16, 2025.

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Today’s episode is all about systems, and not just systems, but identifying who on your team can support you in getting systems in place. Hint: you, the business owner, don’t need to do it; you need a “systems champion.” Dr. Sabrina Starling hosts...

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