[371] How to develop a Facebook page strategy

Want to improve your Facebook page engagement? Creating a strategy that sets out what you're going to post, when and where will help a lot. This doesn't need to be complicated. You just need to decide on the following How regularly you are going to post on your Facebook page What days and times you are going to post What kind of content you are going to share {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Remember that creating a strategy is just the first step. You'll need to post consistently. And you'll need to experiment - tweaking and testing your content to improve your results. You may also wish to start experimenting with other things e.g. best days and times to post your content and tweak accordingly. Do this one thing Write down the answers to the following questions (what gets written down gets done). How regularly are you going to post on your Facebook page (I'd recommend at least 3-5 times a week) What days and times are you going to post? (you can always change this) What kind of content are you going to share? Personally I would recommend scheduling on Facebook or posting organically rather than using a scheduling tool. For accountability, share your answers to these three questions in the Facebook group (we have a dedicated thread for this). Take part in my 7 day Facebook challenge here Join the Facebook Challenge group Podcast shownotes How to take part in the Facebook page engagement challenge when it has finished (01:15) Previous Facebook Challenge Podcasts I need to know this [367] I know about that [368] This is what I think [369] I know how that feels [370] [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it) (podcast) [366] Day 2 What to post on your Facebook page to get more engagement(podcast) [367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page (podcast) [368] Day 4 How asking questions can help you get you engagement on your Facebook page (podcast) [369] Day 5 Why opinionated content works well for your Facebook page (and how to do it well) (podcast) [370] Day 6 How sharing personal experiences can boost engagement on your Facebook page(podcast) Resources [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members (podcast) [357] How to transform your Facebook group from ghost town to garden party(podcast) [358] 13 Ideas for engaging social media posts (podcast) [361] 15 post ideas for your Facebook group (podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn