371 - Three Signs You're Doing Better Than You Think episode artwork

EPISODE · Jun 2, 2026 · 15 MIN

371 - Three Signs You're Doing Better Than You Think

from This Can't Be That Hard · host Annemie Tonken

I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business.I think a lot of us carry around a mental image of some summit - a destination that we will reach where things in our business will finally feel settled and all the hard work will be behind us. But the longer I do this, the more convinced I am that there is no such destination. And in a weird way, I've made peace with that.In this re-release from last summer (an episode I wanted to bring back because it feels even more relevant right now), I'm sharing three specific signs that you're further along the trail than you realize:  You've shifted from focusing on more to focusing on better  You've stopped fighting the slow seasons and started planning for them      Things that used to eat hours now take minutesIf you're feeling behind or worried that your numbers aren't where they should be, this one's for you. Short, direct, and hopefully a little bit of a relief.Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business. I think a lot of us carry around a mental image of some summit - a destination that we will reach where things in our business will finally feel settled and all the hard work will be behind us. But the longer I do this, the more convinced I am that there is no such destination. And...

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371 - Three Signs You're Doing Better Than You Think

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This episode was published on June 2, 2026.

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I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business.I think a lot of us carry around a...

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