372 - Marketing in Hard Times

This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it did then: how do you keep showing up and promoting your business when the news is heavy. How do you send out a sales email or post about your upcoming mini sessions when those things seem trivial at best compared to what's happening in the world?Here's what I'm covering:  Why remembering your "why" isn't just a motivational exercise - it's the actual calculus that makes continuing to show up make sense when it doesn't feel right  The permission structure most photographers need to hear - both to take a beat when you need one, AND to come back, even if things still don't feel "normal"  Why consistency is the thing that earns you the right to keep marketing even when timing feels off  How to acknowledge the elephant in the room without making it the only subject of conversationBalancing the need to book work with our genuine sensitivity can be tricky... no one wants to be an insensitive jerk, but we all have bills to pay, too. Today’s episode gives you a strategy for how to stick to your marketing plan while remaining tactful and tuned in to the bigger picture.LINKS:Looking to make consistent marketing easier? Join the (literal) club! Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!