372. Profit Focused: Bootstrapped, Battle-Tested, and Winning in PI w/ Matt Aulsbrook

When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market. You’ll learn: The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working) The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin What high-performing intake teams focus on to consistently convert wanted leads Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok