373: Barry Kirk, A Framework for Customer Loyalty
from Crack the Customer Code Hosted by Adam and Jeannie
There is a difference between customer experience, which is what’s happening today, and loyalty experience, which asks what’s going to happen tomorrow. The real challenge is to bring loyalty programs into the modern marketing age. Are customers looking for more points or more experience? Make sure you’re giving them what they want to keep them with your brand because more points doesn’t always mean more loyalty.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of Crack the Customer Code?
This episode is 24 minutes long.
When was this Crack the Customer Code episode published?
This episode was published on June 11, 2019.
Can I download this Crack the Customer Code episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.