373 - Podiatry Student Recruitment Research and Unity in the Profession

Regardless of the country you live in we all face the same inssues. What does the future of podiatry look like? In this episode, I speak with three influential podiatrists from the US, Dr Ben Pearl, Dr Patrick Deheer and Dr Patrick Agnew, about the profession's past, its current challenges, and how we can inspire more students to choose podiatry as a career. We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession. 7 Key Takeaways Podiatry is facing a global student recruitment challenge driven by poor public awareness, not a lack of value. A $1.5 million marketing campaign, Podiatry Moves the World, aims to change the narrative. Key target groups for recruitment in the US include MCAT takers, pre-health majors, and college athletes. The opportunity to become a surgeon before the age of 30 was a major motivator for students. Internal bickering and public negativity are harming the profession's appeal. Lifelong learning and mentorship are essential for long-term satisfaction in the profession. Research is vital for innovation, and solo practitioners should find collaborative partners. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover. Don't forget to look at my UPCOMING EVENTS. Do You Want A Little Business Guidance? A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing. But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin Order My Books It's No Secret There's Money in Podiatry It's No Secret There's Money in Small Business