374 - Evrima vs Captain America: Beating stereotypes with a punch to the facts

In this episode of Talking HealthTech, host Peter Birch is joined by guest Ben McEvoy from Evrima to discuss the challenges and solutions related to recruiting participants for clinical trials. Ben shares insights into the importance of motivation, multinational collaboration, and the role of technology in addressing recruitment and retention issues. This conversation sheds light on the critical role clinical trials play in advancing healthcare and overcoming public perception challenges.Key Takeaways:- Motivation is a crucial factor in recruiting participants for clinical trials, and referral clinicians may not have adequate knowledge about a patient's motivation.- Multinational companies choose to conduct research in Australia due to its robust health system, stable democracy, and strong alliance with the US.- Evrima leverages technology to revolutionise clinical trial recruitment by partnering with healthcare organisations and exploring novel channels for reaching eligible and motivated participants.- Changing public perception and increasing awareness about clinical research can help overcome recruitment challenges and provide access to life-changing treatments.- Technology alone cannot solve recruitment problems, and a combination of human efforts and technological solutions is essential.Check out the episode and full show notes on the Talking HealthTech website.Loving the show? Leave us a review, and share it with someone who might get some value from it.Keen to take your healthtech to the next level? Become a THT+ Member for access to our online community forum, quarterly summits, and more exclusive content. For more information, visit talkinghealthtech.com/thtplus Mentioned in this episode:Sign Up to the Free Talking Healthtech NewsletterSign up to the free Talking HealthTech newsletter for weekly digital health news, events, jobs, partner updates and Pete’s take on what matters across the sector: talkinghealthtech.com/newsletter