EPISODE · Aug 29, 2022 · 59 MIN
#374: How to Reframe Your Business Story to Increase Your Brand Equity
from Business of Story
Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
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#374: How to Reframe Your Business Story to Increase Your Brand Equity
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