375. The Rollercoaster of Entrepreneurship: Andra Tashjian’s Journey with LunaKai Lash

In this episode of LashCast, we sit down with Andra Tashjian from LunaKai Lash to discuss the highs and lows of building her lash brand. Andra shares her journey of creating products, a process she found fun and easy, but navigating the marketing and messaging side of the business proved to be a significant challenge.Andra opens up about her costly experience with a marketing company that charged her $25K and delivered nothing in return. Despite winning a lawsuit against them, she was unable to collect the money. Currently facing slow business and declining sales, Andra has had to make tough decisions, including moving her operations from a dedicated office space back to her living room to cut costs.Tune in to hear Andra's candid story of resilience, the lessons she’s learned, and her insights on managing a lash brand in challenging times. This episode is a must-listen for anyone looking to understand the realities of running a lash brand.Since we recorded this episode, Andra has decided to sell LunaKai Lash. If you are interested in buying it, please contact Andra at [email protected]. You can also DM her at @lunakai__lashLASHIE AWARDS ARE OPEN / CELEBRATING THE BEST LASH BUSINESSES IN THE LASH INDUSTRYThe Lashie Awards celebrate the best lash businesses in the industry. Whether you're a solopreneur, a lash salon with a team of 15, or a lash brand, we recognize outstanding business operators in our field.Our competition focuses on business categories like customer service, client retention rates, salon design, and marketing, as excelling in these areas is just as crucial as being a great lash artist.We encourage every lash artist to apply with two goals in mind: first, to win a category and be honored at the Lashie Awards; and second, to use the application process as a tool to evaluate and improve their business.CLICK HERE TO LEARN MORE AND APPLY FOR THE LASHIE AWARDSLASHCON TICKETS ARE ON SALEHow's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.We have a 3-month payment plan in place. Look for the " Partially " button to set up the payment plan.Tickets are on sale! For more info, go to www.thelashconference.com.If you are ready to buy, here are the ticket links:VIPhttps://bit.ly/4a44RaCGENERAL ADMISSIONhttps://bit.ly/4a4fHxcJOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-awayIG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣Contact: [email protected]