375 - Your Clients Don't Know What They Want

This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they want. Here's what we're chatting about:  Why you need to replace "give people what they want" with "show them what they need"  The importance of showing (only) what you want to sell - a rule most photographers break constantly      The value of connection: what listening, educating, and handling objections actually looks like in a real conversation  The benefits of being picky - why the clients who still don't want what you offer after you've made your case are not your clientsIf you've ever taken on a session you knew wasn't the right fit, or caved on your packages because someone said they "just want digitals," this one is for you.Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!