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376: Alibaba Used Customer Data to Create a Spicy Snickers episode artwork

EPISODE · Jan 4, 2019 · 5 MIN

376: Alibaba Used Customer Data to Create a Spicy Snickers

from eCommerce Minute · host eCommerce Minute

Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data. 

Episode metadata supplied by the publisher feed · Published Jan 4, 2019

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376: Alibaba Used Customer Data to Create a Spicy Snickers

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