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376: Alibaba Used Customer Data to Create a Spicy Snickers episode artwork

EPISODE · Jan 4, 2019 · 5 MIN

376: Alibaba Used Customer Data to Create a Spicy Snickers

from eCommerce Minute · host eCommerce Minute

Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data. 

What this episode covers

Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data.

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376: Alibaba Used Customer Data to Create a Spicy Snickers

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How long is this episode of eCommerce Minute?

This episode is 5 minutes long.

When was this eCommerce Minute episode published?

This episode was published on January 4, 2019.

What is this episode about?

Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data. 

Can I download this eCommerce Minute episode?

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