376. How Target’s consumer-first strategy drives success

Target hits the bullseye when it comes to serving its customers. Rick Gomez, Target’s executive vice president and chief commercial officer, joins us to talk about Target’s winning merchandising strategy, his favorite consumer trends and how shopping habits have evolved in recent years. He also shares the biggest lessons he’s learned in his illustrious career. (00:00:00) Introductions(00:01:19) Gomez’s career journey (00:06:18) His most challenging and rewarding moments (00:08:58) The secrets behind Target’s magic merchandising (00:12:51) Top retail trends (00:15:04) Shifts in consumer shopping habits (00:17:01) Gomez’s best career advice The National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• target.com• Learn more about Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• How Target’s people-first culture and leadership programs are driving success• Off-site retail marketing takes off