376 Influencer Marketing Origins w/ Cooper Munroe

Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders.   Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world.   She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements. Never miss one of our best episodes by subscribing to the newsletter.   Cooper’s Challenge; Go and visit a new neighborhood in your city.   Mentioned Bowling Alone   Connect with Cooper Instagram Twitter [email protected]   Connect with The Motherhood Instagram Twitter Website   If you liked this interview, check out episode 349 with Bri Conley where we discuss selling clothing on Instagram, building a boutique, and staying on trend.   You can also check out episode 361 with Jason Wolfe where we discuss teaching himself to code, founding multiple successful startups, and treating your employees well. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on <a href= "https://itunes.apple.com/us/podcast/going-deep-with-aaron-watson/id10