376: See The Future Of Your Supply Chain, with Optilogic

Don Hicks talks about Optilogic & what they do; answering the supply chain 'what-ifs'; & finding the perfect balance between cost, service, risk, and ESG goals. [06.37] Don's entrepreneurial career history, and how it led him to found Optilogic. [08.15] Optilogic's evolution from a generic #platform designed to empower developers, to a supply chain design solution; and why the principles of supply chain design need redefining. [20.31] An overview of Optilogic – who they are, what they do, and how they help their customers. [22.24] The ideal client for Optilogic. [27.53] The stories behind brand names Llamasoft and Cosmic Frog; and why Don wants to bring the fun to supply chain.  [30.37] A closer look at Cosmic Frog's three core areas – #optimization, #simulation, and #risk. [37.17] A deep dive into how Optilogic helps customers in a variety of different ways; and why we need to stop judging #investments based purely on financial return. [40.27] How supply chain design and simulation can measure #sustainability to give businesses the information they need to start making impactful change; but why organizations need to reach a trade-off between cost, service, risk, and ESG goals. [44.27] Don's predictions for future #technology trends. [49.08] The future for Optilogic.