377: Living in Lake Norman - Cayce Blackley on Community, Small Business & Local Impact

Some people grow an audience.Others grow a community.In this episode, Jeff sits down with Cayce Blackley—the creator behind the wildly popular Instagram account Living in Lake Norman—for a warm, honest, and genuinely fun conversation about what it really means to share local life with heart, consistency, and purpose.Cayce opens up about how the account started (spoiler: her husband secretly created it), how it grew organically to nearly 8,000 followers, and why championing small businesses has always been the heart of the page. What began as casual local sharing turned into a full-scale community platform—without losing its authenticity.They also share the now-legendary “worlds colliding” story of how Cayce recognized Jeff’s voice while he was bartending at Hop Town, long before the two officially met. It’s one of those Lake Norman moments that perfectly captures the spirit of this region—connected, unexpected, and a little magical.Beyond social media, Cayce talks about her full-time role in national wellness and accountability work, her passion for rescue animals, and why volunteering is a non-negotiable part of her life. From Lake Norman Humane to The Christian Mission, Rescue Ranch, and Deepwell Athletics, this episode celebrates the people and nonprofits quietly holding our community together.They wrap with a heartfelt reflection on what makes Lake Norman special in 2026—from its growing social scene to the relationships that make this place feel like home.This episode is about more than Instagram.It’s about showing up, sharing stories, and choosing to invest in the place we call home.Shout-Outs & Local LoveLiving in Lake Norman (Instagram)Hoptown Brewing CompanyLake Norman HumaneThe Christian Mission (Mooresville)Rescue Ranch (Statesville)Deep Well AthleticsIf you’ve ever discovered a favorite restaurant, nonprofit, or hidden gem through Living in Lake Norman—this episode will feel like home.---------------------------------------------------------------------------------------Lake Norman’s #1 Podcast & Email NewsletterThe Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff Hammwww.lknreal.comSupport the show