377: Mason Gordon Talks About Slam Ball (Radio Row)

Joe and Scott welcome Mason Gordon, Co-Founder of Slam Ball. Mason goes through his career development to end up at Slam Ball. He talks about how he chose to present the league to build its popularity, and reinvent himself as a storyteller for people to invest in him and his team. He speaks about what he learned from season one of Slam Ball. Mason also speaks about how they manage health and safety. Finally, he discusses how to get women involved in the league as it grows. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts Links:https://slamballleague.com/our-team/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com