EPISODE · Sep 20, 2023 · 47 MIN
377 - Using Online Summits to Attract New Members with Krista Miller
from Membership Geeks Podcast with Mike Morrison
Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers.In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit.In this episode:What is the ideal length and number of sessions and speakers for your online summitThe most effective strategy for generating membership sales on the back of your summitTop tips for reaching out to guest experts to participate as summit speakersHow to ensure you get plenty of people attending your summitFind out more:Get more from Krista at Summit in a BoxThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
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What this episode covers
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members? In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with. In this episode: How your first wave of members is crucial to your ongoing marketing strategy Why you shouldnât give up on those non-buyers too easily What is âevent marketingâ and how can you use it to drive new members? What type of marketing is essential for longer term membership success?
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377 - Using Online Summits to Attract New Members with Krista Miller
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