378: Yussuf Khan Talks First and Pen

Joe and Tom welcome Yussuf Khan, CEO and Founder of the Khante Group and First and Pen. Yussuf speaks about his career, specifically, starting at ESPN and taking more of an entrepreneurial path later on. Khan further explains the importance of learning sales after transitioning from a banking background and the basic DNA of sales. He then speaks about First and Pen and brings back original storytelling. Yussuf speaks about HBCUs and their media coverage. He also speaks about the people who contribute to his company, what these professors write about and the Get in the Game Conference. Yussuf also talks about the importance of sports education for HBCUs. He also dives into the importance of political, social stories in sports and why it can be positive. Lastly, he speaks about the pros and cons of teaching. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Mike Schretter’25​​ managing social media efforts.  Links:https://firstandpen.com/https://getinthegameconference.net/GITG/Home.aspxhttps://www.linkedin.com/in/yussuf-khan-3996233/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com