379 - 20 Steps in One Direction episode artwork

EPISODE · Jul 28, 2026 · 18 MIN

379 - 20 Steps in One Direction

from This Can't Be That Hard · host Annemie Tonken

Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typically this is because they've heard advice or purchased a course that may be well-intentioned, but doesn't really align with their unique circumstances or goals. Before they know it, they've spent their valuable time, money, and energy heading in the wrong direction, and now have to spend more of each of those things to get themselves back on track.I'm wrapping up our Beyond the Bottleneck series this week, and although this episode may sound a bit like a contradiction to our other episodes, I meant it more as a reminder:  Being organized is important.  Building systems is crucial.  Bringing in help is a big step on the road to growth.  But all of it requires a clear sense of direction.In this episode, I'm sharing:  The three questions I'd ask any photographer before they start optimizing  A breakdown of when outsourcing actually makes financial sense   Why the math can work perfectly and still not be the right answerGrowth is a strategy, not a goal. This episode is about making sure you're growing in the right direction.LINKS:Grab Buy Back Your Time by Dan MartellGet  The Photographer's Business Plan Glow UpResources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

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Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typically this is because they've heard advice or purchased a course that may be well-intentioned, but doesn't really align with their unique circumstances or goals. Before they know it, they've spent their valuable time, money, and energy heading in the wrong direction, and now have to spend more of each of those things to get themselves back on track. I'm w...

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379 - 20 Steps in One Direction

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