379. Building a Lash Community Online: Tips from Flowrish Lashes’ Ariel Renee

In this episode of LashCast, we chat with Ariel Renee, the founder of Flowrish Lashes, about her unique journey from makeup tutorials on YouTube to building a thriving lash community online. Ariel shares how she initially fell in love with YouTube but found the makeup space too saturated. After getting certified in lashes nine years ago, she didn’t enjoy it at first and stepped away for a corporate job—which she quickly realized wasn’t for her.Returning to lashing, Ariel decided to pivot her YouTube channel to focus on lashes, and from this online community, Flowrish was born. Ariel offers valuable tips and insights on how she built and nurtured her online community, emphasizing that YouTube is an underserved platform where lash artists can make a real impact. She stresses that it’s not about being perfect but about being relatable and helpful to your audience.Ariel also discusses how upgrading her equipment and producing higher-quality content led to a surprising dip in engagement, prompting her to pivot once again to reconnect with her community. This episode is packed with actionable advice on how you can grow and engage your online audience as a lash artist.TUSSANEE’S LASH RETENTION CLASS IS BACK!!If your clients are coming back to see you every 2-3 weeks, then this class is for you.Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. We have three classes available this fall.Long Island, NY - September 7-8, 2024Los Angeles, CA - Septembrer 28-29, 2024Salt Lake City, UT - Nov 16-17, 2024If you sign up for a class in August, you’ll be entered into a drawing for a free LASHCON ticket and you’ll get access for 3 months to our group coaching program: Clubhouse. CLICK HERE TO SIGN UP TODAYLASHCON TICKETS ARE ON SALEHow's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.We have a 3-month payment plan in place. Look for the " Partially " button to set up the payment plan.Tickets are on sale! For more info, go to www.thelashconference.com.If you are ready to buy, here are the ticket links:VIPhttps://bit.ly/4a44RaCGENERAL ADMISSIONhttps://bit.ly/4a4fHxcJOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching