379: Expert Engines: Use AdWords Pay-Per-Click to Get More Leads into Your Local Business with Jan Roos

What this episode covers

Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords. https://www.youtube.com/watch?v=vFILdAIsG9A Quotes:                                                                                                                                    “It's not about what's pretty, it's about what works.” – Jan Roos “At the end of the day, the whole process of marketing is just about conveying a message to somebody.” – Jan Roos “You can drive a car with three wheels, but you're not going to get there as fast, and you're not going to use as much gas as you should.” – Jan Roos Takeaways: 03:59 Marketing success hinges on understanding your client's unique value and communicating that difference clearly. 11:48 Attractive design doesn't always mean better conversion - data and testing reveal what truly works. 20:32 Small businesses can compete with big spenders by focusing on their own return on investment, not total market share. 22:41 Choose marketing channels that provide quick feedback, allowing rapid testing and adjustment of strategies. 25:35 The best AdWords clients have short buying cycles, high-ticket services, and limited nationwide competition. Resources Expert Engines (Website) Jan Roos (LinkedIn)