379. Learning to be an Ethical Storyteller - Christy Kern

Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.💡 LearnFour Keys of CommunicationEthical Storytelling: What is it and why it mattersThe role of relationships in ethical storytellingToday’s GuestChristy Kern, StoryBrand Facilitator,  Ethical Storytelling ResearcherEpisode HighlightsChristy’s story and journey to where she is today (1:50)Tone setting - the keys of communication and how it relates to nonprofits (5:30)Christy’s 4 Guiding Principles to Communication:To be clear is to be kind.Upholding dignity is paramount.Always anchor in value.Know what you are for.Ethical storytelling and how you work with clients to tell their stories in a dignified way (18:00)Story stewardship (21:00)Relationship over commodity (23:00)Christy’s research around ethical storytelling (27:00)Do this / not that with ethical storytelling (31:00)A powerful story of philanthropy in Christy’s life (34:00)Christy’s One Good Thing: Find or create a space where you can be vulnerable and make mistakes. (38:00)How to connect with Christy (42:00)For more information and episode details visit: weareforgood.com/episode/379.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter