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38 - 5 Best Practices for Implementing Multi-Touch Attribution episode artwork

EPISODE · Aug 23, 2018 · 41 MIN

38 - 5 Best Practices for Implementing Multi-Touch Attribution

from AnalyticsToday Podcast · host Jeremy Roberts and Sameer Khan

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution.Follow up on www.analyticstodaypodcast.com Support the show Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Subscribe to our free AI to ROI newsletter Consult with us www.analyticstodaypodcast.com

Episode metadata supplied by the publisher feed · Published Aug 23, 2018

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Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution.Follow up on www.analyticstodaypodcast.comSupport the show Follow u...

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38 - 5 Best Practices for Implementing Multi-Touch Attribution

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