EPISODE · Sep 2, 2025 · 43 MIN
#38 Aaron Goldfarb: Inside the Underground World of Vintage Spirits
from Serves You Right · host Andrew Roy
Rare spirits aren’t just drinks, they’re liquid time capsules. In this episode of Serves You Right, I get a chance to talk with acclaimed author Aaron Goldfarb to explore the fascinating world of dusty bottles and vintage spirits. From bourbon once aged longer than the label admitted, to rum menus at Trader Vic’s that would shock modern collectors, this conversation uncovers history, culture, and flavor in every forgotten bottle.Aaron shares stories of hunters who stumble upon unopened liquor stores, bars that quietly skirt the law with vintage menus, and the curious case of liqueurs that literally crystallize over time. Together, we unpack why these bottles still matter today (not just as collector’s items) but as a living connection to the past.Expect to LearnWhy old bourbon may taste better than modern releasesThe shocking role of carcinogens in flavor developmentHow Campari and Chartreuse changed recipes across countries and decadesThe secrets of vintage rum, cognac, and Amaro that never made it to the presentWhy some collectors open bottles while others guard them for lifeThe future of vintage cocktails and whether vodka has a place in itLinks:Aaron Goldfarb on Instagram: @AaronGoldfarbDusty Booze: In Search of Vintage SpiritsService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at my blog, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:Nat Harry, cocktail expert!-#14: Dr. Shalini Bahl, mindful marketing-#22:Doug Frost MW MS-#23:Jeffrey Morgenthaler-#31:ET: Entrepreneur (and creator of Surfer on Acid)As always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
Rare spirits aren’t just drinks, they’re liquid time capsules. In this episode of Serves You Right, I get a chance to talk with acclaimed author Aaron Goldfarb to explore the fascinating world of dusty bottles and vintage spirits. From bourbon once aged longer than the label admitted, to rum menus at Trader Vic’s that would shock modern collectors, this conversation uncovers history, culture, and flavor in every forgotten bottle.Aaron shares stories of hunters who stumble upon unopened liquor stores, bars that quietly skirt the law with vintage menus, and the curious case of liqueurs that literally crystallize over time. Together, we unpack why these bottles still matter today (not just as collector’s items) but as a living connection to the past.Expect to LearnWhy old bourbon may taste better than modern releasesThe shocking role of carcinogens in flavor developmentHow Campari and Chartreuse changed recipes across countries and decadesThe secrets of vintage rum, cognac, and Amaro that never made it to the presentWhy some collectors open bottles while others guard them for lifeThe future of vintage cocktails and whether vodka has a place in itLinks:Aaron Goldfarb on Instagram: @AaronGoldfarbDusty Booze: In Search of Vintage SpiritsService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at my blog, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:Nat Harry, cocktail expert!-#14: Dr. Shalini Bahl, mindful marketing-#22:Doug Frost MW MS-#23:Jeffrey Morgenthaler-#31:ET: Entrepreneur (and creator of Surfer on Acid)As always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#38 Aaron Goldfarb: Inside the Underground World of Vintage Spirits
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